???????? EAT ?? ????? ???? ????? ??????? ??? ?? ???? ????? ?????? ???? ???? ?????? ????? ????? ????? ?????????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????????? ?? ?? ???